Fundamental changes in the media landscape have given rise to policy debates across the
world. As news media revenues have fallen, for example, societies are working to understand
what changes are needed to maximise the objectives of the news media industry: to support
public accountability, enhance an informed citizenry and facilitate national discourse.
Accenture was commissioned by Google to analyse changes in news media revenues over time
in order to understand the scale of disruption to news media revenues, and the drivers of that
change. We completed that analysis across 10 countries. The reports have been developed
using a combination of public and proprietary data on newspaper revenues – compiled from
global market studies as well as country-speciﬁc data agencies.
These reports have been commissioned by Google and prepared by Accenture. All information in these reports is derived or estimated by independent Accenture analysis using both proprietary and publicly available information. Google has not supplied any additional data, nor does it endorse any estimates made in the report. Where information has been obtained from third party sources and proprietary research, this is clearly referenced in the footnotes.